Friday, June 28, 2013


Based in Melbourne, Australia, I am currently studying an Associate Degree in Professional Writing and Editing. I also work in media and communications at Ethical Clothing Australia and am the Editor-in-Chief and Fashion Director at Hessian Magazine.

I originally started this blog because I wanted to keep an online scrapbook of everything I thought was beautiful and inspiring. Over time, I have begun using Colour Me Red as a platform to share my thoughts on issues relating to the fashion industry and to hopefully demonstrate that fashion-related discourse can be both insightful and intelligent. 

Contact details:

Alternatively, you can see my portfolio HERE. This online folio includes published articles, professional interviews and information relating to my ongoing creative projects. 

Monday, June 24, 2013


Gemma Anastasiou designs. Photo by Patrick McCarthy

The opening of The Ethics of Style exhibition took place on Sunday the 23rd June and I'm happy to say that it was a great success! I was so humbled by how many people attended - the gallery looked gorgeous and was full of life.

The exhibition runs until the 21st July, so be sure to pop into The Light Factory Gallery to see the beautiful fashion illustration and design on display. Thanks again to everyone who has supported me over the past 6 months; it has been such a rewarding experience. 

A special thank you goes out to:

# All of the artists and designers - Gemma Anastasiou, Rachael Cassar, Joseph Jang, Kerrie Hess, Edwina White, Angie Rehe, Michel Canetti, Caitlin Shearer & Christine Pan. 

# Director of the gallery, Margot Tasca. It is not often a novice such as myself is given this amount of freedom and creative license. She has been a great mentor over the past six months and has helped me realise my full potential. I cannot thank her enough for giving me this opportunity.

# Our sponsors - Naked Range Wines and Mei + Picchi.

# All of The Light Factory Gallery staff; particularly Christina Lew for helping out with publicity.

Joseph Jang designs. Photo by Patrick McCarthy

Joseph Jang has reinterpreted ‘wearable art’ by creating paintings that are in fact wearable. His works are meticulously hand painted and they highlight his belief that unique and good craftsmanship overrides monotonous and fast fashion. His clothing has been made out of recycled denim; using secondhand jeans found in op shops to create striking avant-garde looks.

Fashion illustrator Kerrie Hess. Photo by Patrick McCarthy

Gemma Anastasiou designs. Photo by Gemma

Cara Webber. Photo by Patrick McCarthy

Director of The Light Factory Gallery Margot Tasca with Tric Todd & Kaye Manners

Gemma Anastasiou design. Photo by Gemma

Gemma Anastasiou has explored alternative dye methods by heat bonding fresh rose petals to her fabrics. This process has all been done by hand, by Gemma herself, which results in no two garments being the same. She is conscious of her clothing having low environmental impact and with this in mind, her clothing draws on ties between fashion, nature and fibre.

 Rachael Cassar designs. Photo by Ol Marin

 Rachael Cassar designs. Photo by Patrick McCarthy

Rachael Cassar’s garments are all made from recycled materials. To create the four garments showcased at the gallery, she has sourced old garments and materials from antique auctions, deceased estates, and closing down costume house auctions. She has refashioned old garments into new ones and given them a new purpose, all the while refusing to sacrifice good design and functionality.

Joseph Jang designs. Photo by Patrick McCarthy

Gemma Anastasiou designs. Photo by Gemma

Rachael Cassar designs. Photo by Patrick McCarthy

Gemma Anastasiou designs. Photo by Patrick McCarthy

Gallery's publicist Christina Lew. Photo by Patrick McCarthy

Rachael Cassar designs. Photo by Ol Marin

Tony Alkemade & Ol Marin. Photo by Patrick McCarthy

Joseph Jang design

Joseph Jang design

Joseph Jang design

Gemma Anastasiou design

Joseph Jang designs



Thursday, June 20, 2013


Image: Joseph Jang's handpainted dresses made from recycled denim and calico. Now on display at The Light Factory Gallery.

This week I was fortunate enough to be interviewed by renowned fashion editor Janice Breen Burns. She was the fashion editor at The Age for over twelve years and is now the editor at Voxfrock. Jan has kindly written a feature on The Ethics of Style, which can be read in full below:

20 JUNE 2013

Voxfrock found two books, vital as bibles for Paris and New York, and met two impressive young women, one a curator, one an importer, both passionately concerned – in disparate ways and from opposite ends of fashion – with fostering fine quality and good design.

Sigrid McCarthy, 24, curated The Ethics of Style, a breakthrough exhibition opening today at The Light Factory Gallery in the Melbourne suburb of Eltham. “Breakthrough”, because Miss McCarthy elegantly addresses the nose-crinkling myths of her subject matter. “That stigma against sustainable fashion,” she says, (and Voxfrock knows what she means.) “The assumption it’s all hemp sacks, ill-fitting clothing, that it doesn’t value good design.” (Voxfrock also observes, the crinkler myths are often broken by good designers, but as quickly built up again by a mish-mash of bad designers also working in fashion’s fast-evolving sustainable/ethical niche.)
Miss McCarthy’s plan of attack involved three avante-garde fashion designers, Gemma Anastasiou, Rachael Cassar and Joseph Jang, known in certain circles for their striking aesthetics and sustainable methods ranging from recycling and low wastage, to strict ethical supply chains. “I chose these designers because they blend ethics and beauty seamlessly,” Miss McCarthy explains. “And, I hope they’ll alter people’s perceptions.”
She selected works by the trio that err on the spectacular side of wearable. Each illustrates a particular sustainable fashion technique, from dye methods to heat bonded flower petals. She complemented the mannequins in the gallery’s sleek, airy space, with a series of fashion illustrations by Michel Canetti, the internationally renowned Kerrie Hess, Christine Pan, Angie Rehe, Caitlin Shearer and Edwina White.
Most of the artists link loosely into the sustainable fashion idea by their own ethics. Others, such as Miss White, who works on recycled paper, and Miss Rehe, who uses even the smallest offcuts to avoid wasting materials, are more directly engaged. More than anything, their works sharpen the exhibition’s focus on high fashion and help unhitch it from that “ill-fitting hemp sacks” myth. “I also wanted to showcase the beginning of every great design – the sketch,” Miss McCarthy says. “I wanted to bring this whole idea (sustainability) to a wider audience.”
Miss McCarthy took time out from her professional writing and editing studies at RMIT to curate the exhibition. “I am a rookie,” she says, with a passionate tone. “But, we can’t go on the way we are, producing so much (fashion), and having such a high consumption rate. Some people think (sustainability) is as simple as buying an organic shirt. It is so much more. There is a slow fashion movement that encourages people to think about changing the way they shop, take better care of their clothes, and have a more curated wardrobe of better quality rather than impulse buys….”
The Ethics of Style – Sustainable Fashion, is her plug for a better future. It runs until July 21 at The Light Factory Gallery, 21 Brougham Street, Eltham, (03) 9439 1206. 
An official opening sponsored by Naked Range Wines will be held this Sunday June 23. Many of the artists and designers will attend. 
A “refashioning” workshop, by Peppermint Magazine writer Leeyong Soo will be held on Saturday, July 20 and a fashion illustration workshop by artist Angie Rehe, will be held Saturday, July 27, a week after the exhibition’s official close. 
Thank you Jan for your support!

Monday, June 17, 2013


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